About Dore

Lina Ibnidris founded Dore with a clear understanding that exceptional travel is deeply individual. Through years of working with discerning international travellers in Switzerland, she observed that expectations of quality, comfort and luxury differ greatly from one traveller to another, and are not always met by conventional travel services.

This experience became the foundation of Dore: an independent travel advisory dedicated to thoughtfully tailored journeys in Switzerland. Rather than offering ready-made packages, Lina takes the time to understand each traveller’s preferences, interests and pace, personally researching and selecting the stays, destinations, cultural experiences and details that shape their journey. At the heart of Dore is a simple intention: to make every journey meaningful, and to have travellers return home with wonderful memories of their time in Switzerland.

Lina’s approach is grounded in a strong sense of discipline, quality and commitment. These values inform every stage of her work, from the first conversation and research behind each recommendation to the careful coordination of the journey itself.

Her Master’s degree specialised in travel Service Design in Switerland, together with a background in art and design, has shaped the way she approaches travel, with a particular understanding of how people experience places, services and environments. She sees Switzerland not simply as a destination, but as a rich cultural landscape of stories, traditions, craftsmanship and contemporary life. This perspective informs the way she translates individual interests into carefully considered journeys. At Dore, luxury is not defined by a category or price point, but by how thoughtfully a journey has been considered for the person experiencing it.