About Dore

Lina Ibnidris founded Dore with a clear understanding that exceptional travel and hospitality expectations are deeply individual. Through her Master study in Design focusing on Service Design and tourism in Switzerland, she observed that expectations of quality, comfort and luxury differ greatly from one traveller to another, and are not always met by conventional travel services. This knowledge became the foundation of Dore: an independent travel consultancy dedicated to thoughtfully tailored journeys in Switzerland. Rather than offering ready-made packages, Lina takes the time to understand each traveller’s preferences, interests and pace, personally researching and selecting the stays, destinations, cultural experiences and details that shape their journey. At the heart of Dore is a simple intention: to make hospitality a visible value and every journey of a guest meaningful and effortless. Lina’s approach is grounded in a strong sense of discipline, quality and commitment. These values inform every stage of her work, from the first conversation and research behind each recommendation to the careful coordination of the travel journey itself. With a background in art and design, she brings a distinctive perspective to hospitality by translating her appreciation for culture, refined aesthetics and craftsmanship into personalised guest experiences. She sees hospitality not merely as a service, but as an attitude of excellence, with a deep believe in the principles of savoir-vivre and savoir-faire, the foundational hospitality concepts that demonstrate social grace and practical mastery. These perspectives informs the way she translates individual interests into carefully considered journeys and exceptional hospitality experiences for guests.